Core AF Brand Kit

Perfect for the business that’s ready to stop looking DIY and start looking legit. Core AF gives you the essentials — strategy-lite, logos, colors, fonts, and a clear brand identity — so you can show up with confidence and style from day one. It’s lean, it’s bold, and it’s exactly what you need to finally feel proud of your brand.

who is this for:

The scrappy founder, side hustler, or small business ready to look legit without going all-in on a massive investment. Perfect for brand-new ventures that want a professional identity from the jump, or businesses who know a DIY Canva logo isn’t cutting it anymore.

who is this not for:

Anyone who “just wants a logo” to slap on a card or Instagram profile. If you’re still testing an idea, treating your business like a hobby, or looking for a quick, surface-level design, Core AF won’t give you what you need.

The deets

timeline:
4-6 weeks
investment:
$1,500
What's Included:
✶ Moodboard + creative direction to nail your vibe
✶ Simple brand messaging
✶ Primary + secondary logos that actually feel like you
✶ 4–6 submark logo variations (because one logo is never enough)
✶ 1 custom brand element/mark
✶ Curated color palette that hits just right
✶ Typography suite (3 fonts to set the tone)
✶ 4 branded mockups to bring it to life
✶ Imagery guidelines for consistency
✶ Brand style guide (the why + how behind your look)
✶ Quick-reference cheat sheet for easy use

Optional Add-On: Canva Integration (+$300)
I’ll load your full brand kit into Canva — logos, fonts, and colors — so you can hit the ground running without the tech headache.

Your starter glow-up kit is waiting