It's me, your branding bestie

I’m Ali — the designer, strategist, and occasional disco-ball wrangler behind Almost Friday Designs.

I’m self-taught, a little rebellious, and deeply obsessed with building brands that feel like people — bold, messy, interesting, and alive. I didn’t come up through a fancy design agency or sit in design school lectures critiquing typefaces. I came up in the real world — first in fitness, where I was coaching athletes and building community, then in customer success, where I learned how to listen, problem-solve, and make people feel seen.

Eventually, I found myself in marketing, where I realized how powerful design could be in shaping a story and creating connection.

All of that led me here — building Almost Friday Designs with a style that mirrors my ADHD brain and the journey that got me here: organized chaos. Everything has a place and a reason, but sometimes the path to get there is a little weird and messy (and honestly, that’s the magic of it).